Demand and consumption of mobile content has seen a manifold increase over the last few years, resulting largely from the staggering growth in mobile penetration worldwide. The increase has been further fuelled by two recent developments in the mobile devices space: first, increasingly sophisticated smartphones, and second, availability and popularity of feature phones, mostly in developing and emerging markets. Growth of smartphones has phenomenally increased the usage of mobile applications and App stores. The growth on the second side has been due to the increasing availability of non-intelligent or feature phones in developing countries, sourced from manufacturing facilities in China. Users of these low-end and medium-end feature phones are also demanding and ready to consume content that can be used for personalization of phones and aid the users in their daily lives.
The focus on business-to-consumer (B2C) mobile marketplace, with ringtones, games, text messaging, news, and other related content, has continuously expanded. There has also been significant growth in business-to-business (B2B) and business-to-employee (B2E) marketplace, as businesses strive to provide mobile access to company information and functionality to business partners, workforce and consumers.
Dotvik’s AppLot is a content management system (CMS) designed to manage all kinds of mobile content, supporting growth on both sides of the spectrum (smartphones and feature phones). The system can integrate with any existing mobile value-added service platforms, enterprise platforms, billing systems or content/application portals.
AppLot has been designed to address the various needs of OEMs, mobile operators, VAS players and enterprises aiming to benefit from mobility solutions. The system enables easy delivery and monetization of mobile content on any device in any content format. It offers enterprises an end-to-end solution that takes care of all content related work processes, leading to efficient delivery and monetization of content.
AppLot’s modular system architecture enables customers to choose product features that best suit their requirements. It gives mobile users real-time access to content and tracks subscriber downloads and content trends through an intelligent reporting tool. AppLot can be white labeled and comes with multiple language support for global deployment.
AppLot supports all mobile media formats, including full-track music, ringtones, videos, graphic, games and applications. The content can be categorized and stored in internal storage systems or cloud based storage systems for a seamless, multi-device access. The system also allows building monetization strategies including direct pricing, bundling, try-and-buy, advertising and other models.
AppLot enables the following functionalities through a modular design: